It's been a crazy couple of months, and its only getting crazier. We wanted to make sure that everyone understands that our store is now open for business. The kickstarter was successful and we will be adding addition products to the website as they are completed. Thanks so much everyone! Make sure to check back often for new Cape Crabbers gear!
Life is a Vacation,
Zane & Melissa
5. A new brand's success depends on the support of it's first customers. Kickstarter is a great way to get everyone to team up at once and make something happen quickly.
4. Summer is right around the corner and we wanted to get product out before the end of April. This will give us time to get our line in stores before they choose their own summer layouts.
3. It allows us to release all of our products at once as a complete line, instead of piece by piece. This should help with brand growth.
2. Our Dachshund, Marlee, told us to do it. We listened.
1. We wanted to start 2013 off fresh. Thats why we removed everything from our website. To do that, we needed to come out with a "fresh" new product line that completed the vision we've had for our brand since day 1. With your help we should be able to reach our $5,000 goal. Every dollar will go into the completion of this project. We are trying to build a brand that will provide quality USA made apparel for years to come.
We are still about $1,600 away from our $5,000 goal and need your help to get there(and beyond)! $5,000 is the bare minimum we need, so take advantage of the great deals we have over at our Cape Crabbers Kickstarter Page
and help us exceed our goal. Pre-order our summer line today!
Life is a Vacation,
Zane & Melissa
I know it's been a while so I wanted to give you all an update to whats been going on over here. First of all, Melissa and myself have picked the date for our wedding and have been excited/busy planning that. Now we're getting ready to get 2013 designed and start the manufacturing! We have spent months working on our new products and can't wait to share them with you as we get ready for Summer 13'.
This is where we need your help!!!
Cape Crabbers thus far has been funded with our own hard earned cash. Very soon we will be launching a kickstarter
program. For those of you that aren't familiar with kickstarter, its a crowd funding website for projects that range from inventions, productions, and business ventures such as our own.
Now you might be asking "what do I get for helping fund your line?". First of all, you'll be first in line to receive all of our cool new products. There will be various donation levels, each of which will come with different "rewards". Rewards will range from a sticker and a thank you note to a collection of tees and tanks, our entire line, ect. We want to provide value to people who are willing to donate so you expect to get some special deals.
We plan on launching sometime in the next week. When we do launch we will need all of your help to get the word out!
Want to stay informed, win prizes and receive special deals? Scroll down to the bottom our our webpage and sign up for our newsletter! First 25 people to sign up will receive a surprise gift in your email!
Life is a Vacation,
Well here it is folks, the summer has run its course, and we're still here. Even though it is slowly starting to feel like things are coming to a halt here on Cape Cod, we know our journey has just begun. Today, while we were taking our mini dachshund Marlee for a long walk, we were checking out a cool Jeep, when all of the sudden I realized they were sporting one of our bumper stickers on the side window! This was the first time I've seen a bumper sticker on a car (without someone pointing it out first). It was such a refreshing feeling, as well as a reminder of the random joys of this business. In a way it helped me re-focus my efforts.
Check out this sweet Wrangler
Today we are announcing our first "End of Summer Sale", and couldn't be more excited. We have so many awesome ideas for fall and winter that we can't wait to share with you all, but first this inventory NEEDS TO GO.
- The more inventory I have laying around, the more I'm tempted wear new shirts to avoid doing laundry
- Every CC tee needs a nice home!
- MOST IMPORTANTLY... We have awesome products we can't make until these tees sell...
Everyone who makes a purchase from now until August 31st will get first dibs and insight into some of our new products for this falls season. ALSO we will send you a postcard with a personal discount code that will go into effect as soon as we release these sweet little surprises.
So go! We've updated our inventory online so there will be no wait after your purchase. All items are marked down accordingly, and feel free to knock a little bit more off if you have an existing coupon code with us! So help us out, and take advantage of these savings!
Happy End to Summer 2012 and remember Life Is a Vacation,
It's easy to get caught up in the daily craziness that this business has been the past couple months, but we wanted to take a minute and thank everyone. A business cannot exist without the people who support it. Throughout the past few years many of you have watched Cape Crabbers adapt and grow. For those of you who have stood behind our brand since the beginning we are forever indebted to you. To the people who we have met this summer, it is you that have turned this business from a cool idea, to the readily growing brand that we have become.
Nothing is cooler than seeing a complete stranger embrace Cape Crabbers, and it is that feeling of an expanding unity with our customers that makes all of this hard work worth it. I hope that the coming months and years are filled with new friends and continued growth. We are determined to build a new USA Made apparel empire for all of you to enjoy.
Thanks again, and don't forget "Life is a Vacation"
Zane & Melissa
p.s Feel free to use discount code: FANS4L and receive 10% off your next order!
Life is a Vacation, thats our motto. If you can relate, you're on the right track! If you said "Yeah I wish" you're a Cape Crabbers t-shirt away from changing your attitude. When we came up with Cape Crabbers in 2009 the whole idea was to create a positive, stylish, apparel company that had a nautical/beachy theme. At that time we were having a really hard time putting it into words.
In June of 2010 my father passed suddenly. We spent the following weeks sitting around talking about good memories we all had with him. When talking about places we'd LIKE to travel to my dad would often say "Life is a Vacation". Thats just the way he lived his life. While we all enjoyed going to spend time along the shore together, he really just appreciated spending quality time together. "Life is a vacaction"... It just kind of clicked. Ever since, we've been doing our best to live life with the same joy that he filled it with everyday.
This weekend we have our first event of the Summer which just so happens to be on Father's Day weekend. It's kind of bittersweet to think about him not being there as we take our first major steps of taking Cape Crabbers to the next level. At the same time its really cool to continue his legacy with our clothing.
The event is this weekend at Village Green , 367 Main St. in Hyannis.
If you're in town come down and see us! We can't wait to make friends and meet new faces.
Remember: Life is a Vacation, enjoy every minute of it!
The other day I was day dreaming of what it would be like to get a new car. I pictured myself driving my shiny new car down coast line with some of my favorite tunes bumping. I looked at my current car and thought "What happened to us?". This was my dream car a few years ago, the car I begged my parents to co-sign on the loan for me.
I started to think and what I realized is that a new car isn't what I needed. No, the problem was that I had neglected my current vehicle inside and out. It had gotten to the point where I didn't even like to drive it anymore.
It was a nice day out so I decided it was time to give the car the love it deserved. I got a trash can, the vacuum cleaner, a cleaning rag and some wax and went to work. When it was all finished I took a step back and admired my NEW shiny, black, clean car. I couldn't wait to take it for a ride...
The same thing must hold true to less tangible things such as relationships and businesses. This week I'm doing a little experiment. I'm going to take better care of everything from this website, my dog Marlee, my friendships and maybe if I'm feeling real motivated, I'll tackle cleaning my apartment. Try it out for yourself. I guarantee it will give you a more positive outlook on you week.
Life is a vacation,
p.s don't forget to check out some of the new Crabbers gear on the site and stay tuned for something we've never done before coming soon!